Tuesday, May 06, 2008

Cricket - the next level

Cricket, as we knew it for so long, will never be the same again! It’s redefined and re-engineered beyond its original identity. It's moved far beyond color and glitz added by glam-girls like Mandira Bedi. It’s packaged for media, for TRPs and for entertainment. It’s produced and directed by Bollywood and business badshahs. It can only be matched with horse racing and no other sport. It is meant to excite your passions in whatever way – from cheergirls and other props to the actual players on the field. It’s supposed to arouse your erotic sensibility while watching the game as you would while watching a movie or a soap on TV.

It is played and lost for money, it is not a ‘sport’ anymore. It’s a neatly crafted gamble and we are expected to enjoy the sensationalism associated with it. At stake are millions of dollars, with a hefty price tag for each player. Perhaps it will take time for old time fans of this game to accept its new format and frenzy. The fact remain- it lost its credibility as a character building sport long ago thanks to the matches fixed by the respected team members. Wondering what is in store in its new avatar...well, wait and watch. Did I hear someone say Advt revenues;)

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