Wednesday, March 26, 2008

User-friendly design? Who cares?

How often have we spent our mornings at the dining table in frustration - not being able to open the lid of a jam or a sauce bottle or not able to remove the cello tape that's stuck in most 'secure' way by twisting cover of a bread loaf in innumerable ways. Do we really need such a strong adhesive to seal the packet? Why should most of the packaged food need a household implement to open, unwrap or cut? Look at this ice-cream container.

The frozen dessert was completely melted by the time we decided to use a knife to cut the lid. There was no information on how to open the lid and it was sealed from all the sides. With people waiting impatiently to taste newly launched flavor from Kwality Walls, including my little niece who simply lost her patience waiting for her first scoop from the icecream.
My experience with opening the flip kind of lids is often a disappointment. Sometimes I wonder if my psychomotor skills are okay and sometimes, well, the design of say a Tropicana tetra pack or something like a Haldiram Rasgulla tin. Why do such simple things come with such great complications?
Think back on how talcum powder is packed or the shape of shampoo bottles. Even today we need to pierce the talcum powder containers using a hot needle of a very sharp pin to make holes into the lid. The list can go on... Recently I had another funny experience...Kiwi clean liquid bottle and the spray nozzle. Look at the the design ..intuitively you feel it sprays on the other side..but it's vice versa.

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